Spark 5G
Race Zone
Spark 5G.
Making the boat go faster.
For Spark’s 5G Race Zone at the America’s Cup, I led the creative capture and storytelling of the experience. I selected and led the director, production team, and photographer, art directing all photography and film, and creating the print, social, and campaign assets used to launch, promote, and document the installation. While I was not responsible for the spatial or installation design itself, my role was to translate the experience into compelling imagery and motion that captured the scale, detail, and energy of the work, shaping how the project was seen, shared, and remembered across case studies, media, and awards submissions.
Awards
GOLD – Best Design Awards – Spark 5G Race Zone, Installation and Exhibition
GOLD – Best Design Awards – Interactive
GOLD – Best Design Awards – Exhibition and Temporary Structure
GOLD – Best Design Awards – Spatial design communication
GOLD – Best Design Awards – Environmental graphics
GOLD – Best Design Awards – Lighting design
SILVER – Best Design Awards – Colour award spatial
BRONZE – Best Design Awards – Colour award graphics
