Petdirect.
We get pet.
Building brands from the inside out.
As a hybrid Creative Director and Brand Marketing Manager at Petdirect, New Zealand’s number one online pet supply store, I led the shift from performance-led marketing to brand. I brought together and directed multiple agency partners to create the company’s first brand platform, launched its first nationwide brand campaign, and took the brand into the physical world with Petdirect’s first-ever bricks and mortar store. The work combined strategic clarity with hands-on creative leadership, delivering scale, consistency, and impact across every touchpoint.
Awards
GOLD – Red Awards (retail design) – Big Box Group Winner
SILVER – Best Design Awards – Large brand Identity
