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Blis
Probiotics

Increase the good.

Blis believe a little good can do wonders for us all. That’s why they pioneer advanced oral probiotics that increase the good bacteria in you, so you can increase the good in the world around you. Because when the good outweighs the bad, we all do better.

To launch the creative platform ‘Increase the good’, we enlisted the help of Kiwi illustrator, Ruby Jones - renowned for inspiring hope and kindness with her artwork ‘This is your home and you should have been safe here’ - to create artwork for an entirely new brand campaign, including a 45” animated film, which celebrates the good in all of us.

Illustration by Ruby Jones for Bliss Probiotics campaign, depicting themes of wellbeing, care, and everyday life
Illustrated scene referencing a public mothers protest, created for the Bliss Probiotics campaign to reflect community and collective voice
Illustrated apartment scene from the Blis Probiotics campaign depicting neighbours connected across balconies
Character and motion illustration system developed for the Blis Probiotics brand campaign
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