VISA Welly Beans
You couldn’t taste a food video.
Until now.
To give New Zealanders a small taste of the Visa Wellington On a Plate culinary festival, we dissected and distilled a festival-inspired burger and cocktail and transformed the unique flavours into jelly bean form, creating Welly Beans.
We then created a multi-sensory taste-along video, designed to be accompanied with the Welly Beans. The experience added a whole new dimension to online food videos and imagery, literally giving people a taste of the festival.
Awards
GOLD – Echo – Direct
GOLD – Echo – USPS Gold Mailbox Award
SILVER – Adstars – Communication design
BRONZE – Caples – Direct Mail B to C
BRONZE – AXIS – Promo and activation single
BRONZE – AXIS – Product Design Non tech
BRONZE – AXIS – Promo and activation single
FINALIST – AD STARS – Direct
FINALIST – AD STARS – Social & influencer
FINALIST – NZDMS – Industry and channel award
FINALIST – NZDMS – Craft Award
FINALIST – Best Design Awards – Design Communication
