The Long Play.
A podcast about vinyl, pressed to vinyl for
The Spinoff

The Long Play traces the resurgence of vinyl in Aotearoa, exploring why a format defined by its flaws has found new life in a frictionless digital world. Through perspectives from across the music industry, it maps a warped history that stretches from the earliest recordings in New Zealand to a new generation of collectors discovering it for the first time.

To tell that story, the podcast was pressed onto vinyl and released back into the wild, hidden in record stores across the country. We turned a modern audio series into something physical, collectible and worth seeking out.

Awards
GOLD – AXIS – Advertising Design, Product Non-Tech
BRONZE – AXIS – Advertising Branded Content, Branded Content Campaign
BRONZE – AXIS – Advertising Direct, Physical
FINALIST – AXIS– Advertising Branded Content, Innovation in Branded Content
FINALIST – AXIS – Advertising Radio & Audio, Longform Audio
FINALIST – AXIS – Advertising Retail, Creative Promotional Experience